Personal Brand Photography Workbook
Personal branding is the practice of people marketing themselves and their careers as brands. Personal branding is essentially the ongoing process of establishing an image or impression in the mind of others about an individual or company or product they are associated with. Consumers want to do business with people they know, like and trust. So having a personal brand and having strong visuals that consistently portray your personal brand is crucial to attracting your ideal client. It's never been more important to be present online, with inspiring, professional, story telling images, that attract and encourage engagement from potential clients. Personal brand photography is the art of using high-quality images to tell the story of your personal brand. Strong visuals will market and advertise your personal brand, will let your ideal clients come to know, like and trust you and position you as an expert in your field. Having a bank of strong, on brand images, that you can pull from for your social media posts and website and for all of your marketing requirements, will not only save you time and stress, but will also help you grow a successful business. You will feel more confident, more professional, you will have stronger and more effective online presence, you will attract your ideal clients, and essentially make more money for your business.